This Underrated Beach Town Has Been Dubbed The ‘Cancun Of Texas’

South Padre coastline

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When it comes to Texas, travelers tend to hit up the big cities deep into the heart of the Lone Star State.

While most travelers seeking out beach vacations target Florida or California, the South is teeming with lesser-known coastlines ready to wow you – Texas being one of them.

Well, as long as you skip Galveston’s Mississippi River-esque waters…

South Padre coastlineSouth Padre coastline

Sandwiched between Corpus Christi and the Mexican border lies a refreshingly welcoming hideaway while the world grapples with overtourism concerns.

In South Padre Island, you’ll find friendly locals, gorgeous beaches, and upscale resorts overlooking soft sand and gleaming blue waters; hence, it’s been dubbed the ‘Cancun of Texas’, according to Texas publication MySA.

Cancun Vibes In Texas?

There’s a reason, or dozens of them, why Cancun has become Americans’ favorite beach getaway.

South Padre sign surrounded by palm treesSouth Padre sign surrounded by palm trees

To say there’s a secret slice of Cancun within Texas’ vast borders would be a disgrace to those who visit year after year, soaking up the sun in a world-renowned paradise.

But…that’s not to say that this beach town isn’t an awesome spot to vacation, especially when compared to the aforementioned Galveston, where the highlight is the nearest exit sign.

Unlike Cancun, you won’t find endless resorts along the blinding white sand.

What you will find is a select few high-end resorts with far fewer crowds than Cancun’s resort pools, elbow-to-elbow swim-up bars, and unsightly retiree Speedos.

Blue waters rushing South Padre's shoresBlue waters rushing South Padre's shores

The good news is the food scene is still great, with a wide scale ranging from South-in-your-mouth barbecue to sinful Mexican eats, given South Padre’s close-to-the-border influence.

The beaches are truly beautiful too.

Just try to time your trip before the Spring Break crowd takeover, which is the most aligned comparison to Cancun, along with plentiful fun water excursions like dolphin tours.

Locals may tell you their beaches boast white sand. Again, it’s Texas “white” beating out the Gulf’s notorious standard for subpar conditions.

“Light” would be a better description, but don’t expect quite what you see on a typical Cancun postcard.

South Padre’s Top Beachfront Hotels

Beachfront resorts of South Padre IslandBeachfront resorts of South Padre Island

Visiting South Padre Island without booking a nice resort, or at the very least a beachfront condo, is a disservice to the experience here.

Winter is a great time to plan a trip before the spring crowds, and yes, South Padre does have an airport with connections from Houston and Dallas.

There are multiple familiar names in South Padre’s cluster of upscale stays, among others you likely haven’t heard of before but are still top-rated.

These are South Padres’ Top 5 beachfront hotels, according to TripAdvisor: (based on ‘best value’)

Aerial view of South Padre Island beachAerial view of South Padre Island beach
  1. Sand Rose Beach Resort (also a Travelers’ Choice favorite for 2024)
  2. Isla Grand Beach Resort
  3. Hilton Garden Inn South Padre Island Beachfront
  4. Peninsula Island Resort & Spa
  5. My Sapphire South Padre

The surprises left off the list are a pair of surprising household names: Margaritaville and Holiday Inn, two of the most affordable resorts you’ll find.

You can score Margaritaville rates under $100 this winter on Skyscanner – and don’t forget to take advantage of the resort’s unlimited coffee!

Sadly, the same offer won’t apply for margaritas. Time for a name change?

South Padre’s Newfound Fame

White sand of South Padre IslandWhite sand of South Padre Island

If South Padre has a claim to fame, it would be college kids’ go-to Spring Break road trip destination from numerous college towns in Texas and neighboring states.

But as we turn the page to 2025, South Padre has been hyped and awarded by numerous publications, including us, as an up-and-coming hotspot.

MySA also mentioned South Padre was a four-time champ in the 2023 rendition of Texas Travel Awards, winning the categories of:

  • Destination of the Year
  • Best ‘Small Market’ (Arts, Live Music, and Outdoor Activities)
  • Best Beach
  • Best Views (2024 winner too!)
Sunrise over South Padre pierSunrise over South Padre pier

More recently, South Padre was also featured as one of the most ‘charming Gulf Coast towns’ by World Atlas.

It may not quite be Cancun-level, but South Padre has proven to be an awesome vacation for all ages and won’t break the bank.

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This article originally appeared on TravelOffPath.com

Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, hotel, airline, or other entity. This content has not been reviewed, approved or otherwise endorsed by any of the entities included within the post.



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